AWARD: Volvo Powertrain double winner for booklet commemorating 50 years

HAGERSTOWN, Maryland - Volvo Powertrain recently received two awards for its commemorative booklet, capturing 50 years of developing and producing engines, transmissions and related power components for Volvo Group brands.
Volvo Powertrain booklet.

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HAGERSTOWN, Maryland - Volvo Powertrain recently received two awards for its commemorative booklet, capturing 50 years of developing and producing engines, transmissions and related power components for Volvo Group brands.

The US-based Construction Writers Association recognized the booklet with one of its top marketing communications awards, stating the booklet "went beyond technical proficiency to create something attractive, memorable and effective."

The 50-year commemorative booklet also earned a 2011 Summit Marketing Effectiveness Award, presented by the Summit International Awards, for its ability "to change, influence or reinforce a target audience's knowledge, attitudes or beliefs." Less than 9% of this year's 604 entries earned a marketing effectiveness award.

"The booklet has been very well received by employees and retirees alike, said Belinda Vinson, leader of the 50th anniversary team. "We are thrilled by this recognition. It is a testament to the hard work of everyone involved."

The 42-page booklet, developed in conjunction with London, ON, communications firm Marketing Strategies & Solutions, was initially released at the launch of the official anniversary celebrations on May 5, 2011. It traces the evolution of modern diesel power technology while highlighting the individual and collective achievements of the people and close-knit community of Hagerstown.

A downloadable version of the Volvo "Hagerstown" booklet is available online at www.MarketingStrategiesAndSolutions.com/wp-content/uploads/2011/06/Volvo-Hagerstown-50th.pdf.

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