I love the Internet when it comes to publishing timely information. For the last five years CMJ has offered its readers first a weekly, and now twice-weekly, selection of news delivered to their computers. I like writing it because the lead time is shorter than for the printed magazine. That makes it possible to follow an unfolding story (think merger mania) rather than waiting to write about it after the action is over.
The best thing about web-based publishing is that our readers can wade into the discussion at the click of a mouse. We love our readers’ comments. Admittedly, we usually hear from them when they catch us in a mistake; that does happen occasionally. But we sometimes get a “well done” from someone, and that makes our day.
Now we are adding a new feature to the CMJ website and our eAlerts. We are starting a regular survey of our readers. We want to know where you are, what sort of job you have, and many other anonymous bits of information, as well as your thoughts on important issues. Your privacy will be protected. We will use the aggregate information to fine-tune our products to fit your needs. The results will also be available to our readers in real time. Watch for the “Hot Topics” banner appearing on January 3, as well as survey announcements in our eAlerts.
In a nutshell, the best thing about electronic publishing is the opportunity for easy two-way communication with our readers. We look forward to expanding this feature.