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DIAMOND DISPLAY – De Beers opens display centre in Toronto

TORONTO - DE BEERS CANADA opened its Diamond Display Centre, the first of its kind in Canada, earlier this month at...


TORONTO – DE BEERS CANADA opened its Diamond Display Centre, the first of its kind in Canada, earlier this month at the company’s Toronto headquarters. The centre tells the story of how diamonds are formed, found, recovered and cut.

Samples extracted during the bulk sampling programs from De Beers’ advanced projects in northern Canada are also on display. These include samples from Snap Lake in the Northwest Territories which, when it opens in 2007, will be De Beers’ first mine outside of Africa, and the Victor project which will be Ontario’s first diamond mine.

A multimedia presentation, including videos, animations, and photos with interesting facts and figures, walks visitors through the each stage of the diamond pipeline from early exploration to marketing the finished product. In addition, the centre showcases replicas of some of the world’s most famous diamonds, including the 184-ct Imperial Diamond, now the property of the Indian government, the 140-ct Regent, currently on display in the Louvre, and the 128-ct Star of the South, found in Brazil in 1853.

“The Diamond Display Centre is a testament to the mystique of diamonds and the history of the diamond industry, but more importantly, it opens a window into the future of diamond mining in Canada,” explained Jim Gowans, president and CEO of De Beers Canada.

A visit to www.DeBeersCanada.com is worth a few minutes of your time if only for the photos of the beautiful diamonds.


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