VANCOUVER – Lucara Diamond Corp. will make its first sale of gems through Clara Diamond Solutions in November. Clara, a wholly owned Lucara subsidiary, is a digital sales platform.
Selling diamonds on Clara has benefits for consumers, miners and manufacturers. (Image: Lucara Diamond Corp)
Clara uses proprietary analytics, with the latest cloud and blockchain technologies, to sell rough diamonds individually, based on polished characteristics and demand. The sales process will be transformed, driving efficiencies and unlocking value for diamond producers and manufacturers alike.
A digital fingerprint of each rough diamond is created and uploaded to the Clara platform with a corresponding asking price. Simultaneously, diamond buyers upload their specific polished diamond requirements in terms of size, cut, colour and quality, including their desired purchase price, creating an ‘order’ within Clara. Clara uses proprietary analytics to match individual rough diamonds to the buyers’ optimal polished requirements. Clara earns the differential between the asking price and purchase price of each match as its revenue and requires a minimum transaction spread to facilitate an optimal match.
The benefits of using Clara are several:
- Assortment sales are eliminated. Diamonds are sold “stone by stone”.
- Manufacturers buy only the stones they want. They no longer have to re-trade and finance unwanted inventories, improving their margins.
- Sales become continuous rather than occurring in fixed cycles. That smooths out revenue streams.
- Consumers are provided peace of mind thanks to blockchain technology. There is never any doubt about a stone’s origins and ownership.
For further information about the platform please visit www.ClaraDiamonds.ca, where you will find a link to the new Clara video.