Fountain Tire, one of Canada’s leading tire sales and automotive services providers, is celebrating a significant milestone – its 60th anniversary. In recognition of its anniversary, and to celebrate this achievement with the customers that got them there, Fountain Tire is hitting the road with a 60 day cross-country campaign, including in-store promotions, contesting and a unique Drive-In Movie Tour in 12 major markets across Canada.
Founded in 1956, Fountain Tire is a truly Canadian company that has expanded to more than 160 stores nation-wide. Its 60th anniversary campaign will see all 160 stores thank their customers for their long-lasting support through tailored celebration events, product and services promotions and contests. The Open Road Cinema Tour is as a free outdoor evening movie event where family members of all ages can watch a full-length blockbuster film in the comfort of their own vehicles – a true homage to the memorable drive-in movie experience and the era when the company started.
“At Fountain Tire we’re excited to be rolling across the country in celebration of our 60th anniversary,” said Brent Hesje, CEO at Fountain Tire. “For the last 60 years we have prided ourselves on offering exceptional products and auto services to all Canadians. Now we would like to thank our loyal customers by offering them a one-of-a-kind experience, focused on bringing family and friends together under the stars, for fun and free festivities.”
From its first location in Wainwright, Alberta, Fountain Tire attributes its success to building strong and long-lasting relationships with customers and its commitment to offering top-quality products and services to Canadians through every stage of their life. Through local ownership of nearly every store, Fountain Tire is deeply rooted in every community it operates.
Local owners take a vested interest in providing a tailored and personalized customer approach. As a key mandate in their service offerings, Fountain Tire believes in educating customers so they make an informed and confident decision based on their individual needs and budget. This unique customer experience has supported Fountain Tire’s rapid growth across Canada, with store locations located throughout British Columbia, Yukon Territory, Alberta, Saskatchewan, Manitoba and Ontario.