VANCOUVER – In a departure from the business of mineral exploration, Northern Iron Corp. commissioned an animated film, The New Iron Age. It chronicles the history of iron and steelmaking, and explains some of the complex relationships between steel and scrap steel supply and demand.
"What we want is to provide a baseline of understanding – of iron ore and its relationship to human development past, present and future," said Northern Iron CEO Basil Botha. "Once we have answered the basic questions and created the bigger picture, we can effectively discuss the technical, economic and geological variables that govern an extraordinary opportunity for Canada domestically, and as a supplier to China and the United States. The reality is that, we can answer forecasted global shortfalls, increase domestic production, and reduce North American dependence on imported hot briquetted iron. And that's a great story."
The quirky and fresh 12-minute film took eight weeks to complete and involved five animators. It is narrated by actor-musician Jim Byrnes. It is well worth a few minutes of time to watch. Both the public and mineral industry insiders are invited to view it.
The film is being released in three parts on the Northern Iron website, NorthernIronCorp.com. The first installment is available now, part two will be posted on Feb. 27, and part three on March 4, 2013. After March 6, all three videos will be available.
Northern Iron owns five iron ore properties near Red Lake, ON, including two past producers – the Griffith and Karas mines.