Reader Rebuttal (May 01, 2007)

Reader amazed by CSR articles

I was reading two articles by Jaquelina Jimena today about Corporate Social Responsibility (“Competitive Edge” column, CMJ) for my assignment in Public Affairs. The subject of my essay is, “How does CSR affects the corporation’s reputation?” I have to admit that the articles were very interesting and extremely insightful. I come from Greece and CSR practices are not very famous there, but it is a segment that is slowly growing; big corporations have started to understand the meaning of good citizenship.

Evi Karmou, MA student, Public Relations

Bournemouth University, U.K.