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LUBRICANTS: Petro-Canada receives product innovation award for Duron



Petro-Canada Lubricants Inc. (PCLI) is pleased to announce that it is the recipient of the Frost & Sullivan’s 2018 New Product Innovation Award for its DURONTM next generation product line. Benchmarked against ten key criteria including reliability, quality and customer service experience, DURON next generation has been recognized for its product innovation and readiness to cater to future market requirements. 

Formulated using leading-edge lubricant technology to combine the best additives with some of the world’s purest base oils, DURON next generation was uniquely engineered to meet and exceed the latest API performance specifications and advanced OEM engine performance requirements for ultimate protection and fuel efficiency.

Frost & Sullivan present the New Product Innovation award to companies that have developed an innovative element in a product by leveraging front-line technologies. The award recognizes the value-added benefits of the product and the increased return on investment (ROI) it gives customers, which in turn, drives increased productivity and profitability. 

According to the Frost & Sullivan awards report, PCLI’s DURON next generation heavy duty engine oils provide “greater efficiency in terms of engine protection, durability, extended oil drain intervals, and reduced wear of engine components”. In addition, the reliability and design of the DURON next generation product line is said to be “enhanced by a positive customer purchase experience.” 

The award also acknowledges the company’s ability to combine three key areas:

  • investment in technology and innovation
  • understanding demand and differentiating from the competition
  • achieving business growth and true product innovation that has a profound impact on the customer.

“Petro-Canada Lubricants has demonstrated unparalleled product innovation and customer value with its industry-leading DURON next generation lubricants product line.” said Christeena Thomas, Senior Research Analyst, Frost & Sullivan.

Frost & Sullivan Best Practices awards recognize companies in a variety of regional and global markets that demonstrate outstanding leadership, technological innovation, customer service, and strategic product development. PCLI was recognized for the New Product Innovation Award through an extensive Frost & Sullivan review, including in-depth interviews, analysis, and extensive secondary research to identify its best practices in the industry.