TORONTO – On Nov. 29, executives of CVRD Inco announced that the company will henceforth be known as VALE INCO LIMITED. The move parallels the rebranding of its parent company Companhia Vale do Rio Doce to VALE. “Vale” is pronounced vah-lay and literally means valley.
The company says a similar rebranding will unfold in the weeks and months ahead at its subsidiary companies, including Canadian-based Voisey’s Bay Nickel Company, which is adopting the name VALE INCO NEWFOUNDLAND AND LABRADOR LIMITED.
The Vale Inco website is maintained at www.Inco.com.