Canadian Mining Journal

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TRUCKS: Acela, Roughrider create partnership for Canadian mining



The Acela-Roughrider deal will bring the Monterra to Western Canada.

MONTANA – Acela Truck Company and Roughrider International of Fort McMurray, Alta., has created a strategic partnership to provide Acela’s Monterra extreme duty, high mobility trucks to the Canadian mining, pipeline, oil and gas industries.

The two companies will offer North America’s most capable on- and off-highway trucks to Canadian markets, expanding Acela Truck’s growing distribution footprint and Roughrider’s growing product offerings.

“It’s a natural marriage for Acela and Roughrider to combine forces in Canada,” says David Ronsen, president of Acela.  “Acela offers the most capable truck chassis for the most extreme job sites in the world and Roughrider excels in selling, leasing, renting and servicing specialized and complementary products and services throughout Western Canada to a host of clients operating in some of the most demanding worksites”

“Roughrider is always looking for new products that can help our customers fill their unique requirements more efficiently and increase productivity. The Acela Monterra fills multiple fleet requirements that enable us to increase our clients’ competitive advantage,” said James Secord, Roughrider’s COO.  “Given the current Canadian oil prices, the two companies are positioned to offer world-class, low maintenance, high availability trucks that outperform other wheeled vehicles, saving operators thousands.  The productivity and accessibility capabilities of the Monterra, combined with its flexibility in range of mission application is truly unmatched. Monterra operators quickly understand that they run circles around other truck chassis in our extreme Canadian environments. Whether we’re renting or selling, our clients trust us to bring them the best-in-market solutions and our partnership with Acela allows us to provide extreme value and cost savings.”

The Acela-Roughrider partnership launches a new era of competitive, superior, and cost-effective wheeled vehicle platforms for Canadian customers.

Learn more about the Monterra model at www.AcelaTruck.com.


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